An Introduction To Marketing In Leisure

An Introduction To Marketing In Leisure The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services.Definitions of marketing and sellingMarketing;-The Chartered Institute of Marketing (CIM) provides the first definition:Â · The management process responsible for identifying, anticipating and satisfying customer requirements profitably.The American Marketing Association (AMA) provides my second definition:Â · Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create, exchange and satisfy individual and organisational objectives (Bennett, 1995).Both of this definitions are firstly similar in one way, which is that they both start by identifying that marketing is a process nit just a one-off action. The CIM's definition refers to the management process, which includes the identification and anticipation of what customers require, which suggests that market research has to take place first.soldMarket research is a exercise used to gather information on customers to establish a potential market segment for a product and information on current trends and competitors in order to understand the market already established. The AMA's hasn't started by including the role of market research, but has immediately focussed upon how marketing is used to place a product in front of customers. This highlights one main difference between the two definitions, which is that the CIM explains the role of marketing within a customer-orientated organisations, where as the AMA focuses on a product-orientated organisation. An explanation of both of these types of organisations is discussed later. Both definitions do however agree on one point, which is that marketing is also used to the benefit of the organisation. The CIM highlig ht...

Free Essays on Christianity And Homosexuality

During the last 2,000 years of Christianity, the conservative Christian public changed its views of others. The Church changed the views about people of other races as being inferior, or savages, or in need of salvation. Conservative Christians have a cynical view of homosexuals. Certain members of the Christian community see homosexuals as being in direct league with Satan. According to some members of the Christian community, homosexuals are a direct threat to society and the sanctity of the family and homosexuality is an abomination. The Christian church teachings is one of the main forces preventing equal rights in homosexual’s lives, as well as in preventing their lifestyle all together. Next to abortion, nothing seems to unite members of the Christian community more than the fear of homosexuality. Recently, mayors allowed homosexuals to receive marriage licenses, something that makes most Christians very upset. It is important that homosexuals, male or female, receive equal treatment. Marriage, according to a Christian, has the purpose of procreation and procreation only. Marriage, in a humanistic sense, is a bond between two people who love and care for each other and who promise to be together until death. This humanistic approach to marriage applies to homosexuals, infertile couples, and many non-religious individuals of the United States. Christians most commonly support their dislike toward homosexuals by saying that according to the Bible, homosexuality is a sin. The Bible takes the blame for many things, but especially for outright rejection of homosexuals. It begins with the story of creation and continues in the books of Genesis, Leviticus, and Romans. It is there that we see the story of Sodom and Gomorrah. Another reason for Christian rejection of homosexuality is that it is unnatural. Once again, the Bible tends to be the basis for this conclusion, although for different reasons. Any sex act that... Free Essays on Christianity And Homosexuality Free Essays on Christianity And Homosexuality During the last 2,000 years of Christianity, the conservative Christian public changed its views of others. The Church changed the views about people of other races as being inferior, or savages, or in need of salvation. Conservative Christians have a cynical view of homosexuals. Certain members of the Christian community see homosexuals as being in direct league with Satan. According to some members of the Christian community, homosexuals are a direct threat to society and the sanctity of the family and homosexuality is an abomination. The Christian church teachings is one of the main forces preventing equal rights in homosexual’s lives, as well as in preventing their lifestyle all together. Next to abortion, nothing seems to unite members of the Christian community more than the fear of homosexuality. Recently, mayors allowed homosexuals to receive marriage licenses, something that makes most Christians very upset. It is important that homosexuals, male or female, receive equal treatment. Marriage, according to a Christian, has the purpose of procreation and procreation only. Marriage, in a humanistic sense, is a bond between two people who love and care for each other and who promise to be together until death. This humanistic approach to marriage applies to homosexuals, infertile couples, and many non-religious individuals of the United States. Christians most commonly support their dislike toward homosexuals by saying that according to the Bible, homosexuality is a sin. The Bible takes the blame for many things, but especially for outright rejection of homosexuals. It begins with the story of creation and continues in the books of Genesis, Leviticus, and Romans. It is there that we see the story of Sodom and Gomorrah. Another reason for Christian rejection of homosexuality is that it is unnatural. Once again, the Bible tends to be the basis for this conclusion, although for different reasons. Any sex act that...

The Concept of Culture in the Translation Studies Coursework

The Concept of Culture in the Translation Studies - Coursework Example Each approach to translation attempts to trace in detail the actual process of translation and to describe how translators actually translate. One of the most important methods to emerge today in translation studies is the cultural approach. This paper will explore the merit of this method in translation studies. It was the Romans who first introduced the use of the concept of culture as an indispensable aspect in translation studies. According to Rainer Schulte and John Biguenet, during their period translation meant incorporating subject matters of foreign culture into the language of one’s own culture. For critics, this could mean looting those elements from Greek culture that would enhance the aesthetic dimensions of the Roman culture. However, as what Cicero proclaimed, he was translating ideas and their forms and was therefore setting the word-for-word rendering of the original-language text secondary or of no import at all. Culture, hence, was pivotal here even if its a spects were used to enhance another. Saint Jerome, the famous translator of the Greek Bible into Latin, favoured this method, arguing that translation meant expropriating ideas and insights from another culture to enrich one’s own language. Saint Jerome in fact improved on this, contributing to the definition of the history of the discipline. One of the authors who would credit Saint Jerome as their influence is Rufinus of Aquilea, one of the most important translators of Greek texts into Latin in late antiquity.